Welcome to our Blog. Your one stop shop to keep up to date with all the latest goings on!!

'Conversion funnel' is one of those marketing buzzwords that people say, but probably don't understand. Here's a quick rundown of what one is, and how you can use it to improve business growth. A well-optimised conversion funnel is key to marketing success. Figure out how to improve yours with a little help from FABRIC8

Website page speeds have always been an important factor in making websites more attractive to your potential customers and indeed being discoverable in search engine result pages.  In this post we will look at some of the important factors for keeping your website light and the user and SEO benefits of keeping on top of page speed loading times.

In preparation for the launch of our Conversion Rate Optimisation (CRO) Reporting Platform we are offering a free website audit and consultation for businesses and agencies looking to increase ROI and Conversions for their product or service.

Hear us out. So you’ve met someone briefly, and asked them to go on a date. You know nothing about them – what they like, what they eat, where they live. How do you decide on the date? With no information about your potential date, things could go sour. You choose a horror film – they’re terrified. You choose sushi for dinner – they hate fish. You meet in East London – it’s ...

Sometimes, we don't need to dig deep to see the problems on a web page. We've been doing digital for so long that we can spot a poor page from a mile away (using binoculars, of course). If they're bouncing, we can work out why! THE PROBLEM A niche subscription-based service provider approached us with a high bounce rate on their SEO targeted pages, which was resulting in a lo ...

This is the first in our series of case studies - time to show you, we can talk the talk, but can we walk the walk? (TL;DR - yes we can).   Every website is different, so of course the lessons learned can't be blindly applied to your website without - yep, you guessed it, thorough testing (can you tell we just love testing?). But it's good to get some ideas about what might no ...

Let me throw some stats at you. Most people decide whether or not to stay on a website in less than 10 seconds. Over 80% of people also research online before making a purchasing decision. One third of the stats in this blog post are made up. Wait, what? You get one chance to make a first impression. Increasingly, a potential customer's first interaction with your company is ...

You know when you know something so well, that you forget what it's like not to know what that thing is? The 'curse of knowledge'. We talk a lot about conversions here, but maybe we're a little cursed with our own genius (chortle) so we're gonna go back to basics today. What is a conversion? Before we can talk about conversions, we need to talk about your goals. Every website ...

When we founded FABRIC8 way back when in 2013, we came up with three guiding principles that sum up the approach we take to every project we do. They are: Design Design isn't just saying 'let's make it orange and black'. It's not just 'let's go for a flat design'. It's much, much more. When we start our design, we start out by questioning what we want to achieve, and why. By ...

Contact forms are a tricky beast. Most businesses want people contacting them - the more people you talk to, the more potential leads you have to turn into sales. But how do you balance this against the desire to minimise wasted time dealing with spam? Optimising Contact Forms Generally speaking, if you want to get a good conversion rate out of a form, make it simple. Don't a ...