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About Us

Find out all about how FABRIC8 started, our clients, where we are going and even a little bit about how our name came about below.

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FABRIC8 Office

In the beginning…

FABRIC8 was born on the 24th of February 2013, founded by Scott Sinclair, former Head of Creative and Development of the then largest independent Media Agency in the UK, STEAK Group Ltd. Scott’s vision for this new company in late 2012 was to establish an institution which was fascinated and dedicated to translating user trends and data insights into opportunities for existing and new digital products and services.

Back in late 2012, after many successful creative campaign and website launches, Scott’s vision for the future of eCommerce (and all digital design), was to be based on real data, insights and digital psychology in order to design and build truly fantastic digital experiences which provided ROI for clients.

A costly problem for the industry in late 2012 (which in many companies still exists), was many campaigns, websites and apps where mass produced and then subsequently binned due to lower than desired results, a change in business strategy, or simply being forgotten about with very few learnings obtained. Scott saw this production waste as an opportunity to establish a new company which sought to understand how users want to interact with digital products and services and how this impacts ROI. Through data, insights and digital psychology a company who embraced change through user insight could extend the lifecycle of digital products as a useful business tool which provided ROI, or at the very least, obtain real knowledge to help inform future product or campaign development.

At the time, the idea of lean digital product development, testing and learning, now known as Conversion Rate Optimisation (CRO) was relatively new. Scott embraced this new movement and decided to start FABRIC8 to assist companies with increasing ROI through user insights and enhanced user engagement.

Our first office in King’s Cross, rather aptly in a self-managed creative co-working space which was built from the ground up from materials which were either found, donated or refurbished to creating something special – reflected more than a little, our company ethos.

It truly was an inspiring place to begin a company..

but alas, we have grown up a little but have kept little flashes since our formative year. We are now on our 3rd office due to growth and are currently living at 40 Bermondsey Street office at the foot of the Shard and the new London Bridge Station.

What is the future for FABRIC8?

FABRIC8 will continue to strive to be leaders in Conversation Rate Optimisation (CRO), providing insights, creative and lasting ROI for our ever growing client base. It is FABRIC8’s goal to be the best Conversion Rate Optimisation (CRO) company in the UK, recognised as such by companies and our piers along the way.

So why FABRIC8, what’s with the name?

When thinking about a suitable name for our new company, we wanted to signify the continual evolution of products and services through design, build and adaption through data and knowledge. The word fabricate means:

Word Origin and History for fabricate:


mid-15c., "to fashion, make, build," from Latin fabricatus, past participle of fabricare 

We decided to adapt the word fabricate to include the number 8, not just because it looks great, but because the number 8 sign in shape, is the same as the infinity symbol, representing the continual evolution of products and knowledge through the approach our company follows. The number 8 is also the best number of them all (well in our opinion!) for many many reasons – some interesting ones are below:

In human adult dentition there are eight teeth in each quadrant. The eighth tooth is the so-called wisdom tooth.

That whole thing with insights, breaking it down and figuring out how to fill the glass of opportunity? Well in liquid measurement there are eight fluid ounces in a cup, eight pints in a gallon and eight tablespoonfuls in a gill.

There are eight furlongs in a mile.

The Dharmacakra, a Buddhist symbol, has eight spokes. The Buddha's principal teaching—the Four Noble Truths—ramifies as the Noble Eightfold Path and the Buddha emphasises the importance of the eight attainments or jhana.

Eight (八 hachi, ya?) is also considered a lucky number in Japan, but the reason is different from that in Chinese culture. Eight gives an idea of growing prosperous, because the letter (八) broadens gradually.

The number eight is considered to be a lucky number in Chinese and other Asian cultures.[6] Eight (八; accounting 捌; pinyin ) is considered a lucky number in Chinese culture because it sounds like the word meaning to generate wealth (發(T) 发(S); Pinyin: ).

Property with the number 8 may be valued greatly by Chinese. For example, a Hong Kong number plate with the number 8 was sold for $640,000.

The opening ceremony of the Summer Olympics in Beijing started at 8 seconds and 8 minutes past 8 pm (local time) on 8 August 2008.

So there you have it...

So there you have it. Our name means to obtain wealth or success through design, insights and continual progress which is what we do for our clients

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