We love a good analogy here at FABRIC8 - in the sometimes confusing world of web, it helps us to have metaphors to better explain ourselves. Today, we're going to compare your website to a car. A racing car, no less. We hope you at least know something about cars, or this is going to be a total bust. Think about a racing car. Just like your website, a racing car is built for ...
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Is testing on your website ethical?
Recently, we've been surrounded with news that we're being split tested on. We heard from Facebook that our News Feeds had been manipulated to show either positively or negatively themed status updates to test how this affected user behaviour (presumably by counting resulting LOLs) . OKCupid conducted multiple experiments - testing variants of dating profiles with or without te ...