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Welcome to The Hype, FABRIC8’s monthly round-up of the latest CRO and digital marketing news. Each month, we'll look at what’s been happening in the industry and ask, ‘is it really worth the hype?’ That way, you get to learn all about the super-important stuff, and find out if new fads really are all they’re cracked up to be. So, what are you waiting for? Let's dig in to Nov ...

Social confirmation has been around for a while, but it's still pretty effective. It’s a simple formula; an expert or influential figure endorses a product and, consequently, more people buy it. You see it all the time in modern advertising, and often the link between expert and product is more than a little tenuous. One example we’re particularly dubious about is the Ronaldo ...

When it comes to site analytics, Google Analytics vs Omniture is the battle we’ve been waiting for. Both are run by massive global powerhouses and are considered essential tools for marketers. However, when you distil it down they both do the same thing – analyse your site – so you don’t need to use both! So, how do you decide which one is right for your business? We’re here ...

CRO isn't just for your website, use it to improve engagement on your social platforms. Not sure how? Luckily we have the answers...

Discover what your audience's next move will be, and give your conversion rate a boost, by using predictive analytics! 

Welcome to The Hype, FABRIC8’s monthly round-up of the latest CRO and digital marketing news.

Each month, we'll look at what’s been happening in the industry and ask, ‘is it really worth the hype?’

That way, you get to learn all about the super-important stuff, and find out if new fads really are all they’re cracked up to be.

You might think getting a data management platform makes sense - it helps keep things under control. However, is it the right option for your business?

Getting traffic to your site is one thing, but making them stay is something else entirely! To do it right, get an awesome CRO agency on side!

Have you ever bought something you don't really want to get the salesperson off your back? That's a bad upselling experience. Find out how to do it right and give your customers a top notch experience.

Think about it, do you really need an SEO agency? Growth Marketing lets you focus on optimising the traffic you've got before bringing more in.