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Sometimes, we don't need to dig deep to see the problems on a web page. We've been doing digital for so long that we can spot a poor page from a mile away (using binoculars, of course). If they're bouncing, we can work out why! THE PROBLEM A niche subscription-based service provider approached us with a high bounce rate on their SEO targeted pages, which was resulting in a lo ...

This is the first in our series of case studies - time to show you, we can talk the talk, but can we walk the walk? (TL;DR - yes we can).   Every website is different, so of course the lessons learned can't be blindly applied to your website without - yep, you guessed it, thorough testing (can you tell we just love testing?). But it's good to get some ideas about what might no ...

Let me throw some stats at you. Most people decide whether or not to stay on a website in less than 10 seconds. Over 80% of people also research online before making a purchasing decision. One third of the stats in this blog post are made up. Wait, what? You get one chance to make a first impression. Increasingly, a potential customer's first interaction with your company is ...