Blog

At FABRIC8, we really care about CRO. However, we get the feeling that some marketers need convincing. That’s OK, we get that not everyone will be up-to-speed or willing to give it a try. However, we do think it’s important you know exactly what CRO is (and what its benefits are) before making your mind up about it. That’s why we’ve written this blog. It will help you underst ...

AMP is good for conversion. Fact. However, we thought we’d look a little closer and discover exactly why AMP is good for conversion and how it can improve the overall customer experience. Read on, see what you think, and we’ll even give you some tips on how to incorporate AMP into your own strategy. What is AMP? Another fun digital marketing acronym to learn, AMP means ‘Acc ...

There are many elements you can change with CRO, the trick is knowing how to do this effectively. Luckily for you, we’re old hands at this and we’re feeling generous! Here’s a list of the most common elements you can change with CRO, with some advice on how to go about this. Enjoy! Why do you need to change parts of your site? Conversion Rate Optimisation (CRO) is all about ...

SEO and the conversion funnel are two things you don’t usually see in the same sentence. This is because SEO and CRO are thought of as two very different disciplines. They focus on two separate areas of digital marketing, so why should you put them together? Well, we believe that everything is interlinked – especially in growth marketing – so it’s likely that SEO and the conv ...

Marketers don’t tend to think about mouse movement. They usually focus their efforts on conversion rates, lead nurturing and reaching their goals – which is fair enough. However, we think that mouse movement might be worth a closer look if you’re planning to improve your user experience. It could be a key indicator of visitor intent and their emotions while browsing your site. ...

If you want to optimise each stage of the conversion funnel, you’re going to have to commit. CRO is a long and rigorous process, but it’s well worth it. The tests you run and the insights you gain will inform all your marketing activities. This will improve your conversion rate and therefore your revenue. Now, doesn’t that sound great? So, let’s jump right in and learn how to ...

Myths about CRO can be heard right across the digital marketing industry. Some are good, some are bad, and others are downright weird! It’s hard to know what to believe, so we’ll go through the most common myths about CRO and let you know if they’re fact or fiction. That way, you'll get to know exactly what you should expect from your own CRO efforts, and you'll have all the ...

Welcome to The Hype, FABRIC8’s monthly round-up of the latest CRO and digital marketing news. Each month, we'll look at what’s been happening in the industry and ask, ‘is it really worth the hype?’ That way, you get to learn all about the super-important stuff, and find out if new fads really are all they’re cracked up to be. So, what are you waiting for? Let's dig in to Nov ...

Social confirmation has been around for a while, but it's still pretty effective. It’s a simple formula; an expert or influential figure endorses a product and, consequently, more people buy it. You see it all the time in modern advertising, and often the link between expert and product is more than a little tenuous. One example we’re particularly dubious about is the Ronaldo ...

When it comes to site analytics, Google Analytics vs Omniture is the battle we’ve been waiting for. Both are run by massive global powerhouses and are considered essential tools for marketers. However, when you distil it down they both do the same thing – analyse your site – so you don’t need to use both! So, how do you decide which one is right for your business? We’re here ...