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CRO isn't just for your website, use it to improve engagement on your social platforms. Not sure how? Luckily we have the answers...

Discover what your audience's next move will be, and give your conversion rate a boost, by using predictive analytics! 

Welcome to The Hype, FABRIC8’s monthly round-up of the latest CRO and digital marketing news.

Each month, we'll look at what’s been happening in the industry and ask, ‘is it really worth the hype?’

That way, you get to learn all about the super-important stuff, and find out if new fads really are all they’re cracked up to be.

You might think getting a data management platform makes sense - it helps keep things under control. However, is it the right option for your business?

Getting traffic to your site is one thing, but making them stay is something else entirely! To do it right, get an awesome CRO agency on side!

Have you ever bought something you don't really want to get the salesperson off your back? That's a bad upselling experience. Find out how to do it right and give your customers a top notch experience.

Think about it, do you really need an SEO agency? Growth Marketing lets you focus on optimising the traffic you've got before bringing more in.

Most people think that Conversion Rate Optimisation (CRO) is only for marketers, but publishers should be using it too! This group needs to approach CRO techniques a little differently for them to be effective. So, to help our publisher friends, we’ve done a quick round-up to make sure their CRO strategy is on track. Take a look: What is CRO? You probably know this already, ...

Personalisation is what makes visitors to your website tick. It shows you’re paying attention and creates a unique experience for the user. So, how does this tie in to conversion rate optimisation (CRO)? Well, we have a few ideas… Personalisation and CRO go hand in hand CRO is about persuading as many visitors as possible to take the action you want them to. This could be an ...