Blog

Sometimes, we don't need to dig deep to see the problems on a web page. We've been doing digital for so long that we can spot a poor page from a mile away (using binoculars, of course). If they're bouncing, we can work out why! THE PROBLEM A niche subscription-based service provider approached us with a high bounce rate on their SEO targeted pages, which was resulting in a lo ...

This is the first in our series of case studies - time to show you, we can talk the talk, but can we walk the walk? (TL;DR - yes we can).   Every website is different, so of course the lessons learned can't be blindly applied to your website without - yep, you guessed it, thorough testing (can you tell we just love testing?). But it's good to get some ideas about what might no ...

Let me throw some stats at you. Most people decide whether or not to stay on a website in less than 10 seconds. Over 80% of people also research online before making a purchasing decision. One third of the stats in this blog post are made up. Wait, what? You get one chance to make a first impression. Increasingly, a potential customer's first interaction with your company is ...

You know when you know something so well, that you forget what it's like not to know what that thing is? The 'curse of knowledge'. We talk a lot about conversions here, but maybe we're a little cursed with our own genius (chortle) so we're gonna go back to basics today. What is a conversion? Before we can talk about conversions, we need to talk about your goals. Every website ...

When we founded FABRIC8 way back when in 2013, we came up with three guiding principles that sum up the approach we take to every project we do. They are: Design Design isn't just saying 'let's make it orange and black'. It's not just 'let's go for a flat design'. It's much, much more. When we start our design, we start out by questioning what we want to achieve, and why. By ...

Contact forms are a tricky beast. Most businesses want people contacting them - the more people you talk to, the more potential leads you have to turn into sales. But how do you balance this against the desire to minimise wasted time dealing with spam? Optimising Contact Forms Generally speaking, if you want to get a good conversion rate out of a form, make it simple. Don't a ...

After completing our Umbraco developer courses and gaining our two most recent certificates last month, we are now able to announce that FABRIC8 is officially a proud Umbraco Certified Partner! Joining a select number of agencies worldwide, we have a guaranteed number of in-house developers with the right skill-set and certificates to assist companies and brands with their Umbr ...

We get asked this all the time. Stressed out online businesses call us and beg us to tell them they're normal, average, just like all the others. Not to get all existential on you - but, what does normal or average mean? It's sort of like asking a personal trainer how fast the average person can run. If you've never run before, chances are the average speed is going to be too ...

We love a good analogy here at FABRIC8 - in the sometimes confusing world of web, it helps us to have metaphors to better explain ourselves. Today, we're going to compare your website to a car. A racing car, no less. We hope you at least know something about cars, or this is going to be a total bust. Think about a racing car. Just like your website, a racing car is built for ...

Recently, we've been surrounded with news that we're being split tested on. We heard from Facebook that our News Feeds had been manipulated to show either positively or negatively themed status updates to test how this affected user behaviour (presumably by counting resulting LOLs) . OKCupid conducted multiple experiments - testing variants of dating profiles with or without te ...