Analytics, data, insights. You know you need them to make decisions, but it's also pretty complicated.
Are you getting decent value from your current PPC activity? Is the effort you're putting in converting into real, paying customers, or do people just leave your site soon after they visit?
We can take a look into what is working, what content drives engagement, whether your budget is driving the conversions you want on your site, and if not, why not.
With our free analytics audit we will find out what your business goals are, and see if your current tracking setup gives you the information you need to meet them. And if not, we'll let you know what needs to change. No strings attached.
Any vehicle needs to be driven by an engine, and analytics is the engine of your PPC strategy. It should power your decision making, what you test, the changes you make and where you invest your content budget.
But like any engine, without some fine-tuning and regular maintenance, it can start losing its power.
We focus on getting your PPC analytics set up so you can track what is helping you achieve your main business goal, or what is potentially not working as well as you thought.
Our approach relies on getting a full tracking solution in place, looking at where the opportunities are and building out hypotheses to test. Then we begin a constant test & learn strategy, that always evolves based on what we learn, and is always focused on improving that key business goal.
Looking for a Team of Digital Experts to help your business be more successful?